TY  - BOOK
AU  - Davis, John
TI  - Magic Numbers for Consumer Marketing: Key measure to evaluae marketing success
SN  - 9788126510610
AV  - HF5415  .D365 2005
PY  - 2005///
CY  - India
PB  - John Wiley& Sons (Asia)
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -