Davis, John <br/><br/>
Magic Numbers for Consumer Marketing  Key measure to evaluae marketing success 
Publisher 
 - India :  John Wiley& Sons (Asia),  2005. 
 - vii, 309 p. :  24 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9788126510610 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415   / .D365 2005