TY  - BOOK
AU  - Egan, John
TI  - Marketing Communication 
SN  - 9781844801213
AV  - HF5415.123  .E40 2007
PY  - 2007///
CY  - Australia
PB  - South-Western Cengage learning
KW  - Marketing
KW  - Communication
N1  - Includes index
ER  -