Egan, John <br/><br/>
Marketing Communication  
Publisher 
 - Australia :  South-Western Cengage learning,  2007. 
 - xxi,467 p. :  ill (col.) ;  27.5 cm. 
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>9781844801213 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Communication 
<br/><br/><label>LC Class. No.: </label>HF5415.123   / .E40 2007