Gupta, Ruchi <br/><br/>
Advertising Principles and Practice 
Author 
 - New Delhi :  S. Chand & Company Ltd.,  2012. 
 - xi, 402 p. :  ill. ;  24 cm. 
<br/><br/><label>ISBN: </label>9788121940016 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Marketing 
<br/><br/><label>LC Class. No.: </label>HF5821   / .G8 2012