TY  - BOOK
AU  - Jain, C. Subhash
TI  - Marketing Strategy: Planning, Implementation and Control
SN  - 9788131505434
AV  - HF5415.13  .J24 2004
PY  - 2004///
CY  - New Delhi, India
PB  - Cengage Learning, 
KW  - Marketing Planing
KW  - Marketing Strategy
KW  - Marketing implementation
KW  - Marketing strategy
KW  - Marketing control
N1  - includes index
ER  -