Jain, C. Subhash <br/><br/>
Marketing Strategy: Planning, Implementation and Control 

 - Indian edition 
 - New Delhi, India :  Cengage Learning,   2004. 
 - 673 p. :  ill. ;  24 cm. 
<br/><br/>includes index 
<br/><br/><label>ISBN: </label>9788131505434 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Planing--Marketing Strategy<br/>Marketing implementation --Marketing strategy<br/>Marketing control--Marketing strategy 
<br/><br/><label>LC Class. No.: </label>HF5415.13   / .J24 2004