TY  - BOOK
AU  - Pillai R. S. N.
AU  - Bagavathi
TI  - Modern Marketing Principles and Practices
SN  - 9788121916974
AV  - HF5415  .P545 1987
PY  - 1987///
CY  - New Delhi
PB  - S. Chand & Company Pvt. Ltd.
KW  - Practice of marketing
KW  - Marketing management
KW  - Principles of marketing
ER  -