Pillai R. S. N. <br/><br/>
Modern Marketing Principles and Practices 
R. S. N. Pillai & Bagavathi 
 - 4th edition  Revised  & Enlarged  
 - New Delhi :  S. Chand & Company Pvt. Ltd.,  1987. 
 - xii, 592 p. :  ill. ;  24 cm. 
<br/><br/><label>ISBN: </label>9788121916974 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Practice of marketing--Marketing management<br/>Principles of marketing--Marketing management
<br/><br/><label>LC Class. No.: </label>HF5415   / .P545 1987