TY  - BOOK
ED  - Tata McGraw-Hill
TI  - Marketing Power Plays: How the world's most ingenious marketers reach the top of their game
AV  - HF5415  .M317 2007
PY  - 2007///
CY  - New Delhi
PB  - Tata McGraw-Hill
KW  - Marketing
N1  - includes bibliographical references
ER  -