Marketing Power Plays  How the world's most ingenious marketers reach the top of their game 

 - New Delhi :  Tata McGraw-Hill,  2007. 
 - ix, 178 p. :  ill. ;  21.5 cm. 
<br/><br/>includes bibliographical references  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415   / .M317 2007