TY - BOOK AU - Palmer,Adrian AU - Hartley,Bob TI - The Business Environment SN - 0077092627 (pbk : alk. paper) AV - HF5030 .P34 2012 U1 - 658.8 20 PY - 2012/// CY - London, New York PB - McGraw-Hill KW - Marketing KW - Export marketing KW - Organizational effectiveness KW - Marketing research N1 - Includes bibliographical references and indexes ER -