TY  - BOOK
AU  - Keegan,Sheila
TI  - Qualitative research: good decision making through understanding people, cultures and markets 
SN  - 9780749454647
AV  - HF5415.2 .K36 2009
U1  - 658.8/3 22
PY  - 2009///
CY  - London, Philadelphia
PB  - Kogan Page
KW  - Marketing research
KW  - Qualitative research
N1  - Includes bibliographical references (p. [252]-256) and index
UR  - http://www.loc.gov/catdir/enhancements/fy1005/2009019016-b.html
UR  - http://www.loc.gov/catdir/enhancements/fy1005/2009019016-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy1005/2009019016-t.html
ER  -