Keegan, Sheila. <br/><br/>
Qualitative research :  good decision making through understanding people, cultures and markets / 
Sheila Keegan. 
 - London ;  Philadelphia :  Kogan Page,  2009. 
 - xii, 260 p. :  ill. ;  24 cm. 
 - Market research in practice series .
<br/><br/>Includes bibliographical references (p. [252]-256) and index. 
<br/><br/><label>ISBN: </label>9780749454647 0749454644 
<br/><br/><label>LCCN: </label>2009019016 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.<br/>Qualitative research.
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .K36 2009 
<br/><br/><label>Dewey Class. No.: </label>658.8/3