Cohen, William A.,  1937- <br/><br/>
The practice of marketing management :  analysis, planning, and implementation / 
William A. Cohen. 
 - New York :  London :  Macmillan ;  Collier Macmillan,  c1988. 
 - xix, 695 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0023231505 
<br/><br/><label>LCCN: </label>87011281  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .C635 1988 
<br/><br/><label>Dewey Class. No.: </label>658.8/02