Philip Kotler  2016 <br/><br/>
Marketing management 
Kotler, P. and Keller, Kevin L. 
 - 15th ed. 
 - Boston, England ;  Pearson  2016 
 - [iii] , p.714 :  ill. col. :   28 cm 
<br/><br/><label>ISBN: </label>9781292092621 
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .K64 2016