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Basic marketing : a marketing strategy planning approach / William D. Perreault, Jr., Ph.D. University of North Carolina, Joseph P. Cannon, Ph.D. Colorado State University, E. Jerome McCarthy, Ph.D. Michigan State University.
Material type:
TextPublisher: New York, NY : McGraw-Hill Irwin, [2014]Edition: 19th editionDescription: xl, 725 pages : color illustrations ; 29 cmContent type: - text
- unmediated
- volume
- 9781259060762 (alk. paper)
- 0078028981 (alk. paper)
- 658.8 23
- HF5415.13.M36 2014
| Item type | Current library | Call number | Copy number | Status | Barcode | |
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KWUST-Main Library General Stacks | HF5415.13.M36 2014 (Browse shelf(Opens below)) | C,1 | Available | 2023-0585 | |
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Books
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KWUST-Main Library General Stacks | HF5415.13.M36 2014 (Browse shelf(Opens below)) | C,2 | Available | 2023-0586 |
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| HF5415.13.K64 2022 Marketing management / | HF5415.13.K64 2022 Marketing management / | HF5415.13 .K68 2009 Marketing management / | HF5415.13.M36 2014 Basic marketing : | HF5415.13.M36 2014 Basic marketing : | HF5415.13.M36 2023 Marketing management / | HF5415.13.M36 2023 Marketing management / |
Includes bibliographical references and index.
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