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Consumer behavior / Leon G. Schiffman, J. Donald Kennedy Chair in Marketing and E-Commerce, Peter J. Tobin College of Business, St. John's University, New York City, Joseph Wisenblit, Professor of Marketing, Stillman School of Business, Seton Hall University, New Jersey.

By: Contributor(s): Material type: TextTextPublisher: Boston : Pearson, [2015]Edition: Eleventh editionDescription: xxvii, 464 pages : illustrations ; 29 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780273787136
  • 0132544369
Subject(s): DDC classification:
  • 658.8/342 23
LOC classification:
  • HF5415.32.S35 2015
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Item type Current library Call number Copy number Status Barcode
Books Books KWUST-Main Library General Stacks HF5415.32.S35 2015 (Browse shelf(Opens below)) C,1 Available 2023-0560

Revised edition.

Includes bibliographical references and indexes.

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