Amazon cover image
Image from Amazon.com

Advertising and promotion : an integrated marketing communications perspective / George Belch & Michael Belch, Both of San Diego State University.

By: Contributor(s): Material type: TextTextPublisher: New York : McGraw-Hill Education, 2021Edition: 12eDescription: xxxi,740 pContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781260570991
Subject(s): Additional physical formats: Print version:: Advertising and promotionDDC classification:
  • 659.1 23
LOC classification:
  • HF5823.B427 2021
Summary: "THE CHANGING WORLD OF ADVERTISING AND PROMOTION Nearly everyone in the modern world is influenced to some degree by advertising and other forms of promotion. Organizations in both the private and public sectors have learned that the ability to communicate effectively and efficiently with their target audiences is critical to their success. Advertising and other types of promotional messages are used to sell products and services as well as to promote causes, market political candidates, and deal with societal problems such as alcohol and drug abuse. Consumers are finding it increasingly difficult to avoid the efforts of marketers, who are constantly searching for new ways to communicate with them"-- Provided by publisher.
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Copy number Status Barcode
Books Books KWUST-Main Library General Stacks HF5823.B427 2021 (Browse shelf(Opens below)) C,1 Available 2023-0558
Books Books KWUST-Main Library General Stacks HF5823.B427 2021 (Browse shelf(Opens below)) C,2 Available 2023-0559

Revised edition of the authors' Advertising and promotion, [2018]

Includes index.

"THE CHANGING WORLD OF ADVERTISING AND PROMOTION Nearly everyone in the modern world is influenced to some degree by advertising and other forms of promotion. Organizations in both the private and public sectors have learned that the ability to communicate effectively and efficiently with their target audiences is critical to their success. Advertising and other types of promotional messages are used to sell products and services as well as to promote causes, market political candidates, and deal with societal problems such as alcohol and drug abuse. Consumers are finding it increasingly difficult to avoid the efforts of marketers, who are constantly searching for new ways to communicate with them"-- Provided by publisher.

Ages 18+ McGraw-Hill Education

Description based on print version record and CIP data provided by publisher; resource not viewed.

There are no comments on this title.

to post a comment.
Share
Copyright: KWUST 2023
Kiriri Women's University of Science and Technology - Empowering Women Through Education
P.O. BOX 49274 – 00100 Nairobi, Kenya
Registrar and Admissions +254 (0) 789626819
Email info@kwust.ac.ke