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Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler, Martin Mende
Material type:
TextPublication details: New Yok McGraw Hill 2023.Edition: 8th edDescription: xxvi,531 pISBN: - 9781266287152
- HD9980.5 .Z45 2023
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KWUST-Main Library General Stacks | HD9980.5 .Z45 2023 (Browse shelf(Opens below)) | C,1 | Available | 2023-0056 | |
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KWUST-Main Library General Stacks | HD9980.5 .Z45 2023 (Browse shelf(Opens below)) | C,2 | Available | 2023-0057 |
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| HD9940.W36 2019 Fashion supply chain and logistics management / | HD9940.W36 2019 Fashion supply chain and logistics management / | HD9980.5 .B34 2002 Services Marketing and Management | HD9980.5 .Z45 2023 Services marketing : | HD9980.5 .Z45 2023 Services marketing : | HE151 .R67 2018 The Routledge handbook of transport economics | HE151 .R67 2018 The Routledge handbook of transport economics |
Includes index.
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