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Research methods for business students / Mark Saunders, Philip Lewis, Adrian Thornhill.

By: Contributor(s): Material type: TextTextPublisher: New York : Pearson Education, 2015Edition: Seventh editionDescription: pages cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781292016627
Subject(s): DDC classification:
  • 650.072 23
LOC classification:
  • HD30.4 .S28 2016
Contents:
Preface -- Contributors -- Publisher's acknowledgements -- Business and management research, reflective diaries and the purpose of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches to reasoning -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project report -- Bibliography -- Appendices -- Glossary -- Index.
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Item type Current library Collection Call number Copy number Status Barcode
Books Books KWUST-Main Library General Stacks Non-fiction HD30.4 .S28 2016 (Browse shelf(Opens below)) C.1 Available 2021-0199
Books Books KWUST-Main Library General Stacks Non-fiction HD30.4 .S28 2016 (Browse shelf(Opens below)) C.2 Available 2021-0200
Browsing KWUST-Main Library shelves, Shelving location: General Stacks, Collection: Non-fiction Close shelf browser (Hides shelf browser)
HD 30.4 .Q85 2024 Business Research Methods HD 30.4 .Q85 2024 Business Research Methods HD 30.4 .S28 2007 Reasrch Methods for Business Students HD30.4 .S28 2016 Research methods for business students / HD30.4 .S28 2016 Research methods for business students / HD 31 .A589 1989 Management Control Systems HD31.A671994 Modern business administration /

Revised edition of Research methods for business students, 2012.

Preface -- Contributors -- Publisher's acknowledgements -- Business and management research, reflective diaries and the purpose of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches to reasoning -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project report -- Bibliography -- Appendices -- Glossary -- Index.

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