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Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack.
Material type:
TextPublication details: Upper Saddle River, N.J. : Prentice Hall, c2007.Edition: 3rd edDescription: xxi, 454 p. : ill. (chiefly col.) ; 28 cmISBN: - 9780136079422 (pbk. : alk. paper)
- 0136079423 (pbk. : alk. paper)
- 659.1 22
- HF5821 .C58 2007
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KWUST-Main Library General Stacks | Non-fiction | HF5821.C58 2007 (Browse shelf(Opens below)) | C.1 | Available | 2018-0592 |
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| HF5736.S227 2021 Records and information management : | HF 5736.S227 2021 Records and information management : | HF 5736.S227 2021 Records and information management : | HF5821.C58 2007 Integrated advertising, promotion, and marketing communications / | HF5821 .G8 2012 Advertising Principles and Practice | HF 5821 .L35 2007 Principles of Advertising A Global Perspective 2nd Ed A Global Perspectice | HF 5823 .J44 2000 Advertising 4th ed |
Includes bibliographical references and index.
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