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Qualitative research : good decision making through understanding people, cultures and markets / Sheila Keegan.
Material type:
TextSeries: Market research in practice seriesPublication details: London ; Philadelphia : Kogan Page, 2009.Description: xii, 260 p. : ill. ; 24 cmISBN: - 9780749454647
- 0749454644
- 658.8/3 22
- HF5415.2 .K36 2009
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KWUST-Main Library General Stacks | Non-fiction | HF5415.2 .K36 2009 (Browse shelf(Opens below)) | 1 | Available | 2017-0218 |
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| HF 5415.2.B47 2014 Marketing research | HF5415.2 .B655 2013 Marketing Research | HF5415.2.C5 2005 Marketing research : | HF5415.2 .K36 2009 Qualitative research : | HF 5415.3 .P48 2005 Consumer Behaviour & Marketuing Strategy 7th ed | HF 5415.32 .S35 2007 Consumer Behavior 9th ed | HF 5415.32 .S35 2007 Consumer Behavior 9th ed |
Includes bibliographical references (p. [252]-256) and index.
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