Tourism Marketing for cities and towns : using branding and events to attract tourism / Bonita M. Kolb.
Material type:
- 075067945X (pbk. : alk. paper)
- 659.2/930776 22
- HT325 .K65 2006
Item type | Current library | Collection | Call number | Copy number | Status | Barcode | |
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KWUST-Main Library General Stacks | Non-fiction | G325.K65 2006 (Browse shelf(Opens below)) | C 1 | Available | 2017-0058 |
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G155.K4 .A33 2013 Tourism Development in Kenya | G155.K4 .A33 2013 Tourism Development in Kenya | G156.5.E26.F465 2015 Ecotourism / | G325.K65 2006 Tourism Marketing for cities and towns : | GA 108.7 .S56 2014 Thematic cartography and geovisualization | GB54.5.B855 1984 Physical geography in diagrams for Africa | GB54.5.B855 1984 Physical geography in diagrams for Africa |
Includes bibliographical references and index.
Tourism to cities and towns -- Marketing theory and the external environment -- Tourism product analysis -- Strategic analysis -- Segmenting and targeting potential tourists -- Tourist purchase behavior -- Tourism research -- Packaging the tourism product -- Branding tourism destinations -- Advertising and public relations -- Sales incentives, direct marketing, and website development -- Trade promotion, budgeting, and collaboration.
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