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The practice of marketing management : analysis, planning, and implementation / William A. Cohen.
Material type:
TextPublication details: New York : Macmillan ; London : Collier Macmillan, c1988.Description: xix, 695 p. : ill. ; 24 cmISBN: - 0023231505
- 658.8/02 20
- HF5415.13 .C635 1988
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KWUST-Main Library General Stacks | Non-fiction | HF 5415.13.C635 1988 (Browse shelf(Opens below)) | C 1 | Available | 2016-2054 |
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| HF5415.13 .C46 2019 Supply chain management : | HF5415.13 .C46 2019 Supply chain management : | HF5415.13 .C46 2019 Supply chain management : | HF 5415.13.C635 1988 The practice of marketing management : | HF5415.13 .H87 2007 Business Marketing Management | HF5415.13 .J24 2004 Marketing Strategy: Planning, Implementation and Control | HF5415.13 .K64 2013 Marketing Management |
Includes bibliographical references and indexes.
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