Advertising and promotion (Record no. 2775)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00606nam a22001817a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | KWUST |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250225122112.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250225b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781266090608 |
| Terms of availability | Purchase |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Transcribing agency | DLC |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5823 |
| Item number | .B387 2024 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Relator term | Author |
| Fuller form of name | Belch, George E |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising and promotion |
| Remainder of title | A integrated Marketing communications perspective |
| Statement of responsibility, etc. | Belch, George E. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 13e |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York |
| Name of publisher, distributor, etc. | Mc Graw Hill |
| Date of publication, distribution, etc. | 2024 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxi,759p |
| Other physical details | ill (coloured, includes index.) |
| Dimensions | 28 cm |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Classification part | HF 5823 |
| Item part | .B387 2024 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | KWUST-Main Library | KWUST-Main Library | General Stacks | 02/25/2025 | Purchase | 183/02-25 | HF 5823 .B387 2024 | 2025-0021 | 02/25/2025 | C3 | 02/25/2025 | Books | |||||
| Library of Congress Classification | KWUST-Main Library | KWUST-Main Library | General Stacks | 02/25/2025 | Purchase | 182/02-25 | HF 5823 .B387 2024 | 2025-0022 | 02/25/2025 | C2 | 02/25/2025 | Books | |||||
| Library of Congress Classification | KWUST-Main Library | KWUST-Main Library | General Stacks | 02/25/2025 | Purchase | 181/02-25 | HF 5823 .B387 2024 | 2025-0023 | 02/25/2025 | C1 | 02/25/2025 | Books |