The new strategic brand management (Record no. 2604)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00590nam a22001697a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | KWUST |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240209091211.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240209b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780749465155 |
| Terms of availability | purchase |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | #eng |
| Modifying agency | #dlc |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD 69.B7 |
| Item number | .K 37 2012 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Relator term | author |
| Fuller form of name | Kapferer, Jean-Noel |
| 245 ## - TITLE STATEMENT | |
| Title | The new strategic brand management |
| Remainder of title | Advanced insights and strategic thinking |
| Statement of responsibility, etc. | Kapferer, Jean-Noel |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London |
| Name of publisher, distributor, etc. | Kogan Page |
| Date of publication, distribution, etc. | 2012 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii,492p. |
| Other physical details | includes bibliography and index |
| Dimensions | 25cm |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Classification part | HD 69.B7 |
| Item part | .K37 2012 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | KWUST-Main Library | KWUST-Main Library | General Stacks | 02/09/2024 | Purchase | 2017/743 | HD 69.B7 .K 37 2012 | 2018-0453 | 02/09/2024 | 02/09/2024 | Books |