Principles of Advertising A Global Perspective 2nd Ed (Record no. 249)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00488nam a22001817a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230928142436.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 131024b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8130904748 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | L C |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Monle Lee & Carla Johnson |
| 245 ## - TITLE STATEMENT | |
| Title | Principles of Advertising A Global Perspective 2nd Ed |
| Remainder of title | A Global Perspectice |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd Edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Viva Books |
| Date of publication, distribution, etc. | 2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 427 |
| Other physical details | Includes Index |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Number of part/section of a work | 18 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | KWUST-Main Library | KWUST-Main Library | General Stacks | 10/24/2013 | HF 5821 .L35 2007 | 08/2483 | 12/03/2013 | 10/24/2013 | Books |