Marketing management / (Record no. 2331)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01912cam a22003978i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 22235131 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | KWUST |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250304150002.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210915s2023 nyu 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2021038306 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781260598230 |
| Qualifying information | (hardcover) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781264155385 |
| Qualifying information | (spiral bound) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 9781264155378 |
| Qualifying information | (ebook other) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 9781264155415 |
| Qualifying information | (ebook) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Description conventions | rda |
| Transcribing agency | DLC |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13.M36 2023 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Edition number | 23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Marshall, Greg W., |
| Relator term | author. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing management / |
| Statement of responsibility, etc. | Greg W. Marshall, Rollins College, Mark W. Johnston, Rollins College. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Fourth edition. |
| 263 ## - PROJECTED PUBLICATION DATE | |
| Projected publication date | 2201 |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | New York, NY : |
| Name of producer, publisher, distributor, manufacturer | McGraw-Hill Education, |
| Date of production, publication, distribution, manufacture, or copyright notice | [2023] |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiv,407 p. |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| Media type code | n |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| Carrier type code | nc |
| Source | rdacarrier |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | "No doubt about it, marketing is really changing. Marketing today is: Very strategic-customer-centricity is now a core organizational value. Practiced virtually, digitally, and socially to a greater degree than ever before imagined. Enabled and informed by analytics and new technologies. Accountable to top management through diligent attention to metrics and measurement. Oriented toward service as driver of product. "Owned" by everybody in the firm to one degree or another"-- |
| Assigning source | Provided by publisher. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Johnston, Mark W., |
| Relator term | author. |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Relationship information | Online version: |
| Main entry heading | Marshall, Greg W. |
| Title | Marketing management. |
| Edition | Fourth edition |
| Place, publisher, and date of publication | New York, NY : McGraw-Hill Education, [2023] |
| International Standard Book Number | 9781264155378 |
| Record control number | (DLC) 2021038307 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ecip |
| f | 20 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Edition | 4TH |
| Classification part | HF |
| Item part | 5415.13 .M3699 2023 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Source of acquisition |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | KWUST-Main Library | KWUST-Main Library | General Stacks | 07/06/2023 | 687/11-2022 | HF5415.13.M36 2023 | 2023-0503 | 07/06/2023 | C,1 | 07/06/2023 | Books | ||||||
| Library of Congress Classification | KWUST-Main Library | KWUST-Main Library | General Stacks | 07/06/2023 | 688/11-2022 | HF5415.13.M36 2023 | 2023-0504 | 07/06/2023 | C,2 | 07/06/2023 | Books | ||||||
| Library of Congress Classification | KWUST-Main Library | KWUST-Main Library | General Stacks | 03/04/2025 | 125/02-25 | HF5415.13.M36 2023 | 2025-0218 | 03/04/2025 | C.3 | 03/04/2025 | Books | Purchase | |||||
| Library of Congress Classification | KWUST-Main Library | KWUST-Main Library | General Stacks | 03/04/2025 | 125/02-25 | HF5415.13.M36 2023 | 2025-0219 | 03/04/2025 | C.5 | 03/04/2025 | Books | Purchase | |||||
| Library of Congress Classification | KWUST-Main Library | KWUST-Main Library | General Stacks | 03/04/2025 | 125/02-25 | HF5415.13.M36 2023 | 2025-0220 | 03/04/2025 | C.4 | 03/04/2025 | Books | Purchase | |||||
| Library of Congress Classification | KWUST-Main Library | KWUST-Main Library | 03/04/2025 | HF5415.13.M36 2023 | 03/04/2025 | 03/04/2025 | Books |