Marketing management / (Record no. 2110)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01321cam a2200313 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 15576442 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | KWUST |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220627105903.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 090106s2009 enka b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2008053888 |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER | |
| National bibliography number | 014-86996 |
| Source | bnb |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER | |
| National bibliography number | GBA-90258 |
| Source | bnb |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780273718567 |
| Terms of availability | Donated |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)ocn297404799 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | lc |
| Transcribing agency | DLC |
| Modifying agency | BWKUK |
| -- | BWK |
| -- | CDX |
| -- | GBVCP |
| -- | HEBIS |
| -- | DEBBG |
| -- | BTCTA |
| -- | DLC |
| Language of cataloging | #eng |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13 |
| Item number | .K68 2009 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Philip Kotler |
| Dates associated with a name | 2009 |
| Relator term | Author |
| Fuller form of name | Kotler |
| 245 00 - TITLE STATEMENT | |
| Title | Marketing management / |
| Statement of responsibility, etc. | Philip Kotler ... [et al.]. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Harlow, England ; |
| -- | New York : |
| Name of publisher, distributor, etc. | Pearson/Prentice Hall, |
| Date of publication, distribution, etc. | 2009. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxviii, 889 p. : |
| Other physical details | ill. (some col.) ; |
| Dimensions | 29 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and indexes. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| Geographic subdivision | Europe |
| General subdivision | Management. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kevin Lane Keller Mairead Brady |
| Dates associated with a name | 2009 |
| Relator term | Author |
| Fuller form of name | Keller, Kevin Lane Brady, Mairead |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Malcolm Goodman Torben Hansen |
| Title of a work | Marketing management. |
| Dates associated with a name | 2009 |
| Relator term | Author |
| Fuller form of name | Goodman, Malcolm Hansen, Torben |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ecip |
| f | 20 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Classification part | HF5415.13 |
| Item part | .K68 2009 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | KWUST-Main Library | KWUST-Main Library | General Stacks | 06/27/2022 | Donated | 403/1-2022 | 1 | HF5415.13 .K68 2009 | 2022-0181 | 02/24/2023 | 02/13/2023 | 06/27/2022 | Books |