Principles Of Marketing 12th ed (Record no. 199)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00381nam a22001577a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230928140950.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 131016b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9782132390026 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | L C |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Philip Kotler & Gary Armstrong |
| 245 ## - TITLE STATEMENT | |
| Title | Principles Of Marketing 12th ed |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 599 |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | Principles of Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | KWUST-Main Library | KWUST-Main Library | General Stacks | 10/16/2013 | 22 | 1 | HF 5415 .K636 2008 | 08/2494 | 08/03/2021 | 10/16/2020 | 10/16/2013 | Books |