How to write a marketing plan : (Record no. 1890)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01591cam a2200385 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 20765086 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | KWUST |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210318124647.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 181203s2019 enk 000 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2018056444 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780749484835 |
| Qualifying information | (paperback) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780749498832 |
| Qualifying information | (hardcover) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 9780749486167 |
| Qualifying information | (eBook) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Description conventions | rda |
| Transcribing agency | DLC |
| Modifying agency | KWUST |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13 |
| Item number | .W48 2019 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8/02 |
| Edition number | 23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Westwood, John, |
| Dates associated with a name | 1947- |
| Relator term | author. |
| 245 10 - TITLE STATEMENT | |
| Title | How to write a marketing plan : |
| Remainder of title | define your strategy, plan effectively and reach your marketing goals / |
| Statement of responsibility, etc. | John Westwood. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Sixth edition. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | London ; |
| -- | New York : |
| Name of producer, publisher, distributor, manufacturer | Kogan Page Limited, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2019. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | ix,177 pages : |
| Other physical details | illustrations ; |
| Dimensions | 23 cm. |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| Media type code | n |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| Carrier type code | nc |
| Source | rdacarrier |
| 490 0# - SERIES STATEMENT | |
| Series statement | Creating success series |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | BUSINESS & ECONOMICS / Careers / General. |
| Source of heading or term | bisacsh |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | BUSINESS & ECONOMICS / Marketing / General. |
| Source of heading or term | bisacsh |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | SELF-HELP / Personal Growth / General. |
| Source of heading or term | bisacsh |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Relationship information | Online version: |
| Main entry heading | Westwood, John, 1947- author. |
| Title | How to write a marketing plan |
| Edition | Sixth edition. |
| Place, publisher, and date of publication | London ; New York : Kogan Page Limited, 2019 |
| International Standard Book Number | 9780749486167 |
| Record control number | (DLC) 2018059317 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ecip |
| f | 20 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | KWUST-Main Library | KWUST-Main Library | General Stacks | 03/18/2021 | Purchased | 1590.00 | 374/1-2021 | 1 | HF5415.13 .W48 2019 | 2021-0019 | 10/13/2021 | 10/06/2021 | 03/18/2021 | Books | ||||
| Library of Congress Classification | Non-fiction | KWUST-Main Library | KWUST-Main Library | General Stacks | 02/16/2022 | purchase | 373/1-2021 | HF5415.13 .W48 2019 | 2022-0105 | 02/16/2022 | 02/16/2022 | Books |