Marketing Communication (Record no. 1755)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00559nam a22001937a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | KWUST |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190925101720.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 181219b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781844801213 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | LCC |
| Language of cataloging | Eng |
| Transcribing agency | KWUST |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.123 |
| Item number | .E40 2007 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Egan, John |
| Relator term | Author |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Communication |
| Statement of responsibility, etc. | Publisher |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Australia : |
| Name of publisher, distributor, etc. | South-Western Cengage learning, |
| Date of publication, distribution, etc. | 2007. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxi,467 p. : |
| Other physical details | ill (col.) ; |
| Dimensions | 27.5 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Communication |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | KWUST-Main Library | KWUST-Main Library | General Stacks | 12/19/2018 | 2015/056 | HF5415.123 .E40 2007 | 2018-0642 | 12/19/2018 | 12/19/2018 | Books |