Advertising Principles and Practice (Record no. 1754)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00516nam a22001817a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | KWUST |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190925101720.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 181219b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788121940016 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | LCC |
| Language of cataloging | Eng |
| Transcribing agency | KWUST |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5821 |
| Item number | .G8 2012 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Gupta, Ruchi |
| Relator term | Author |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising Principles and Practice |
| Statement of responsibility, etc. | Author |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi : |
| Name of publisher, distributor, etc. | S. Chand & Company Ltd., |
| Date of publication, distribution, etc. | 2012. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi, 402 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising |
| Form subdivision | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | KWUST-Main Library | KWUST-Main Library | General Stacks | 12/19/2018 | 2015/038 | HF5821 .G8 2012 | 2018-0656 | 12/19/2018 | 12/19/2018 | Books |