Modern Marketing Principles and Practices (Record no. 1734)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00710nam a22002177a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | KWUST |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190925101719.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180718b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788121916974 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | KWUST |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .P545 1987 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Pillai R. S. N. |
| Relator term | Author |
| 245 ## - TITLE STATEMENT | |
| Title | Modern Marketing Principles and Practices |
| Statement of responsibility, etc. | R. S. N. Pillai & Bagavathi |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th edition |
| Remainder of edition statement | Revised & Enlarged |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi : |
| Name of publisher, distributor, etc. | S. Chand & Company Pvt. Ltd., |
| Date of publication, distribution, etc. | 1987. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 592 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Practice of marketing |
| General subdivision | Marketing management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Principles of marketing |
| General subdivision | Marketing management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bagavathi |
| Relator term | Author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | KWUST-Main Library | KWUST-Main Library | General Stacks | 07/18/2018 | 2015/170 | 6 | HF5415 .P545 1987 | 2018-0637 | 06/21/2024 | 06/07/2024 | 07/18/2018 | Books |