Marketing Power Plays (Record no. 1733)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00567nam a22001817a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | KWUST |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190925101719.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180718b xxu||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | KWUST |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .M317 2007 |
| 110 ## - MAIN ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Tata McGraw-Hill |
| Relator term | Publisher |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Power Plays |
| Remainder of title | How the world's most ingenious marketers reach the top of their game |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi : |
| Name of publisher, distributor, etc. | Tata McGraw-Hill, |
| Date of publication, distribution, etc. | 2007. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | ix, 178 p. : |
| Other physical details | ill. ; |
| Dimensions | 21.5 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | includes bibliographical references |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | KWUST-Main Library | KWUST-Main Library | General Stacks | 07/18/2018 | 2015/2010 | HF5415 .M317 2007 | 2018-0636 | 07/18/2018 | 07/18/2018 | Books |