Marketing Research (Record no. 140)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00511nam a22002057a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230928134347.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 131008b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978826517915 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | L C |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Aaker David A |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Research |
| Statement of responsibility, etc. | David A. Aaker |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 9th ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | India |
| Name of publisher, distributor, etc. | Wiley Sons Inc |
| Date of publication, distribution, etc. | 2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii,774p |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | index includes |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing, Research |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | V. Kumar, George S. Day |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Date last checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | KWUST-Main Library | KWUST-Main Library | General Stacks | 10/08/2013 | 1770.00 | HF5415.2.A14 2007 | 13/2686 | 10/08/2013 | C.1 | 10/08/2013 | Books | ||||||
| Library of Congress Classification | Non-fiction | KWUST-Main Library | KWUST-Main Library | General Stacks | 10/08/2013 | 1770.00 | 2 | HF5415.2.A14 2007 | 13/2687 | 06/10/2015 | C.2 | 10/08/2013 | Books | 06/02/2015 | ||||
| Library of Congress Classification | Non-fiction | KWUST-Main Library | KWUST-Main Library | General Stacks | 10/08/2013 | 1770.00 | HF5415.2.A14 2007 | 13/2688 | 12/02/2013 | C.3 | 10/08/2013 | Books |