Marketing Management 15th ed Global Edition (Record no. 125)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00515nam a22001817a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230928133539.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 131008b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780273753360 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | L C |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.13 |
| Item number | .K63 2016 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler Keller |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Management 15th ed Global Edition |
| Statement of responsibility, etc. | KOTLER, PHILIP |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 15th ed Global Edition |
| Remainder of edition statement | Global Edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | England |
| Name of publisher, distributor, etc. | Pearson |
| Date of publication, distribution, etc. | 2016 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 714P :136P(INDEX) |
| Other physical details | ill,; col |
| Dimensions | 28cm |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Copy number | Price effective from | Koha item type | Total Renewals |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | KWUST-Main Library | KWUST-Main Library | 10/08/2013 | 2 | HF 5415 .13 .K63 2012 | 13/2650 | 05/21/2018 | 03/28/2014 | 1 | 10/08/2013 | Books | |||||
| Library of Congress Classification | KWUST-Main Library | KWUST-Main Library | 10/08/2013 | 8 | HF 5415 .13 .K63 2012 | 13/2652 | 05/22/2023 | 05/15/2023 | 3 | 10/08/2013 | Books | |||||
| Library of Congress Classification | KWUST-Main Library | KWUST-Main Library | 10/08/2013 | 15 | HF 5415 .13 .K63 2012 | 13/2651 | 10/09/2015 | 09/29/2015 | 2 | 10/08/2013 | Books | 1 |