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Advertising and promotion A integrated Marketing communications perspective

Advertising and promotion A integrated Marketing communications perspective Belch, George E. - 13e - New York Mc Graw Hill 2024 - xxxi,759p ill (coloured, includes index.) 28 cm

ISBN: 9781266090608 Purchase

LC Class. No.: HF 5823 / .B387 2024

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Advertising and promotion A integrated Marketing communications perspective