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The new strategic brand management Advanced insights and strategic thinking

The new strategic brand management Advanced insights and strategic thinking Kapferer, Jean-Noel - London Kogan Page 2012 - xviii,492p. includes bibliography and index 25cm

ISBN: 9780749465155 purchase

LC Class. No.: HD 69.B7 / .K 37 2012

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The new strategic brand management Advanced insights and strategic thinking