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Marketing /

Pride, William M.,

Marketing / William M. Pride, O.C. Ferrell. - 2020 edition. - xxvii, 692 pages ; 28 cm

Includes bibliographical references and index (pages 627-676).

ISBN: 9780357033791 9781337910651

LCCN: 2018961055

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415.P658 2020

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