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Basic marketing :

Perreault, William D.

Basic marketing : a marketing strategy planning approach / William D. Perreault, Jr., Ph.D. University of North Carolina, Joseph P. Cannon, Ph.D. Colorado State University, E. Jerome McCarthy, Ph.D. Michigan State University. - 19th edition. - xl, 725 pages : color illustrations ; 29 cm

Includes bibliographical references and index.

ISBN: 9781259060762 (alk. paper) 0078028981 (alk. paper)

LCCN: 2012049765

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF5415.13.M36 2014

Dewey Class. No.: 658.8

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Basic marketing :