Marketing management /
Marshall, Greg W.,
Marketing management / Greg W. Marshall, Rollins College, Mark W. Johnston, Rollins College. - Fourth edition. - xxiv,407 p.
Includes index.
"No doubt about it, marketing is really changing. Marketing today is: Very strategic-customer-centricity is now a core organizational value. Practiced virtually, digitally, and socially to a greater degree than ever before imagined. Enabled and informed by analytics and new technologies. Accountable to top management through diligent attention to metrics and measurement. Oriented toward service as driver of product. "Owned" by everybody in the firm to one degree or another"--
9781260598230 9781264155385
2021038306
Marketing--Management.
HF5415.13.M36 2023
658.8
Marketing management / Greg W. Marshall, Rollins College, Mark W. Johnston, Rollins College. - Fourth edition. - xxiv,407 p.
Includes index.
"No doubt about it, marketing is really changing. Marketing today is: Very strategic-customer-centricity is now a core organizational value. Practiced virtually, digitally, and socially to a greater degree than ever before imagined. Enabled and informed by analytics and new technologies. Accountable to top management through diligent attention to metrics and measurement. Oriented toward service as driver of product. "Owned" by everybody in the firm to one degree or another"--
9781260598230 9781264155385
2021038306
Marketing--Management.
HF5415.13.M36 2023
658.8