E-commerce :
Laudon, Kenneth C., 1944-
E-commerce : business, technology and society / Kenneth C. Laudon, New York University, Carol Guercio Traver, Azimuth Interactive, Inc. - Sixteenth edition. - 910 p.
Includes bibliographical references and index.
"E-commerce 2021: business.technology.society 16E provides you with an in-depth introduction to the field of e-commerce. We focus on key concepts, and the latest empirical and financial data, that will help you understand and take advantage of the evolving world of opportunity offered by e-commerce, which is dramatically altering the way business is conducted and driving major shifts in the global economy"--
9781292409313
2020042626
Electronic commerce.
Internet marketing.
Information technology.
HF5548.32.L38 2022
658.8/72
E-commerce : business, technology and society / Kenneth C. Laudon, New York University, Carol Guercio Traver, Azimuth Interactive, Inc. - Sixteenth edition. - 910 p.
Includes bibliographical references and index.
"E-commerce 2021: business.technology.society 16E provides you with an in-depth introduction to the field of e-commerce. We focus on key concepts, and the latest empirical and financial data, that will help you understand and take advantage of the evolving world of opportunity offered by e-commerce, which is dramatically altering the way business is conducted and driving major shifts in the global economy"--
9781292409313
2020042626
Electronic commerce.
Internet marketing.
Information technology.
HF5548.32.L38 2022
658.8/72