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Integrated advertising, promotion, and marketing communications /

Clow, Kenneth E.

Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack. - 8th edition. - 508 pages : color illustrations ; 27 cm

Includes bibliographical index.

ISBN: 9781292222691

LCCN: 2014028847

Subjects--Topical Terms:
Communication in marketing.
Advertising.

LC Class. No.: HF5415.123.C58 2018

Dewey Class. No.: 659.1

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Integrated advertising, promotion, and marketing communications /