Services marketing :
Valarie A. Zeithaml
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler, Martin Mende - 8th ed. - New Yok McGraw Hill 2023. - xxvi,531 p
Includes index.
9781266287152
HD9980.5 .Z45 2023
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler, Martin Mende - 8th ed. - New Yok McGraw Hill 2023. - xxvi,531 p
Includes index.
9781266287152
HD9980.5 .Z45 2023