How to write a marketing plan :

Westwood, John, 1947-

How to write a marketing plan : define your strategy, plan effectively and reach your marketing goals / John Westwood. - Sixth edition. - ix,177 pages : illustrations ; 23 cm. - Creating success series .

9780749484835 9780749498832

2018056444


Marketing--Management.
BUSINESS & ECONOMICS / Careers / General.
BUSINESS & ECONOMICS / Marketing / General.
SELF-HELP / Personal Growth / General.

HF5415.13 / .W48 2019

658.8/02
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