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Strategic Marketing Management

Aaker, David A.

Strategic Marketing Management Publisher - 7th ed. - India : John Wiley & Sons, inc., 2005. - xii, 356 p. : ill. ; 22.5 cm.

includes index

ISBN: 9788126516049

Subjects--Topical Terms:
Marketing management

LC Class. No.: HF5415.13 / .A23 2005

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Strategic Marketing Management