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Magic Numbers for Consumer Marketing

Davis, John

Magic Numbers for Consumer Marketing Key measure to evaluae marketing success Publisher - India : John Wiley& Sons (Asia), 2005. - vii, 309 p. : 24 cm.

Includes bibliographical references and index

ISBN: 9788126510610

Subjects--Topical Terms:
Marketing

LC Class. No.: HF5415 / .D365 2005

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Magic Numbers for Consumer Marketing