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Marketing Communication

Egan, John

Marketing Communication Publisher - Australia : South-Western Cengage learning, 2007. - xxi,467 p. : ill (col.) ; 27.5 cm.

Includes index

ISBN: 9781844801213

Subjects--Topical Terms:
Marketing--Communication

LC Class. No.: HF5415.123 / .E40 2007

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Marketing Communication